Gerd Billen, State Secretary to the Federal Minister of Justice and Consumer Protection, received the BCCP Distinguished Policy Fellow Award. The fellowship was awarded by Gerhard Wagner, Professor of Law, Humboldt University Berlin.
Digital markets are characterized by consumer targeting and customization of products and services. Firms such as Amazon or Google use algorithms to increase their product quality, such as search results or the targeting of advertising. These algorithms rely on past consumer search and browsing behavior to learn and improve results in real-time. This session discusses the extent to which the use...